Gain insights into the macro- and micro-environments that affect service marketing with this free business course.
This online marketing course will introduce you to the main concepts of services marketing which is a form of marketing strategy which focuses on portraying a service as uniquely appealing and beneficial
to customers. In this course, you will about where services marketing is employed, such as in school, medical care and hotel , the main concepts within services marketing, and what defines a service.
Duration: 8 to 12 hours