Fundamentals of Service Marketing

Gain insights into the macro- and micro-environments that affect service marketing with this free business course.

This online marketing course will introduce you to the main concepts of services marketing which is a form of marketing strategy which focuses on portraying a service as uniquely appealing and beneficial

to customers. In this course, you will about where services marketing is employed, such as in school, medical care and hotel , the main concepts within services marketing, and what defines a service.

Duration: 8 to 12 hours

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International School of Business

Address: No 58, KhaymarThi Road, SBC (KM), Building 11031
North Okkalapa Yangon, Myanmar
Phone Number: 09951668438 / 09951668429

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